Yongchun, called “Taoyuan” in ancient times, covers an area of 1,468 square kilometers, and has 22 towns, 236 villages, and a population of 600,000. Yongchun has the following advantages.Yongchun has a good ecological environment.With a forest coverage rate of 69.5% and a vegetation coverage rate of 95%, Yongchun has been rated as “national ecological county”, “national health county”, “national civilized county” and “the most famous tourist county”.Yongchun is one of the 100 largest counties of fruit production in China, and the largest production and export base of Chinese Finger Citron. Yongchun citrus sells well both at home and abroad, which is world renowned, and has been highly praised by President Xi. Yongchun paper weaving is one of the China four weaving. Yongchun vinegar is one of the Chinese four famous vinegars. Yongchun paper weaving, Yongchun citrus, Yongchun vinegar, Yongchun Finger Citron, Yongchun Lacquered Baskets and Yongchun incense are protected by National Geographical Indication.Yongchun has profound cultural heritage.With more than 1,000 years of history, Yongchun is a famous hometown of overseas Chinese, with about 1,200,000 overseas compatriots. There was a saying in South-East Asia: The Yongchun descendants present the first trade of the day. Yongchun has been the home of many outstanding people. Celebrities such as Guangzhong Yu, Goh Chok Tong, Junde Lin are Yongchun descendants.Yongchun is an important Traffic hub in mid-Fujian. The Quanzhou-Sanming expressway, the Putian-Yongding expressway and their five exit interchanges have made Yongchun situate in Quanzhou’s “One hour traffic circle”, “One hour Economic circle” and “One hour Eco tourism circle”.The Xingguo-Quanzhou railway will go through Yongchun.
In May 2014, The Yongchun County was awarded the title “Chinese Xiangdu” by China National Light Industry Council, and became the first national base for the incense industrial cluster.The Yongchun incense originated from descendants of Pu Shougeng during the late Ming and early Qing periods. Pu Shougeng was an Arab merchant who positioned Quanzhou ShiBo Department, a bureau supervising foreign trade in Song dynasty. The incense is a product of "Marine Silk Road", a combination of eastern resources and western culture, and has become an important medium for the understanding of Quanzhou as a Culture City of East Asia.There are nearly 300 enterprises in the incense industry, with 53 larger ones, and more than 30,000 workers. In 2016, the annual output is about RMB5.6 billion. And it has become the characteristic pillar industry of Yongchun County.The Yongchun incense sells all over the country, except Tibet. The domestic market coverage is more than 80%. In Southeast Asia, the Yongchun incense enjoys high popularity and reputation, and maintains a market share more than 33%, i.e. 1 piece produced in Yongchun every 3 sold.